Marketing a Home Today – It’s All About the HOMEwork

Simply placing a ‘For Sale’ sign in the yard and posting the listing on MLS no longer gets buyers to the door.  A good realtor today must do their other HOMEwork – diverse platforms such as social media, real estate blogs, YouTube and Broker web sites must be used to pique buyer interest.  Here are a few action plans that you should check to make sure that the realtor you choose uses to attract buyers:

Online presence – The number one strategy for selling fast is good internet presence. People who keep their homes a “secret” hurt their chances of getting the highest price. You want to be EVERYWHERE online.  Focus on the home’s “online debut” – research shows that a property has only about nine seconds to get a buyer’s attention, so you have to make it count. I encourage my sellers to go online and check out how their house looks, and how it stacks up against the competition.

Quality photos – Smartphone photos no longer make the cut.  Your agent should be using professional photographers to shoot pictures of homes for sale. The photos should tell a story about the house…essentially, they’re your first “showing”.  It’s also really important to prepare the home in advance to ensure compelling photography, which is why I use a professional stager for all my listings along with professional photography.

Virtual Tours – Give potential buyers a high-resolution, interactive tour through the home. It helps people who are looking for a specific plan or special features.

YouTube – Videos can really tell the home’s story.  The key is to have well-produced video with good sound and crisp, clear visuals.  The key in my opinion is to keep the video short and to not give too much of the house away – you still want to encourage buyers to actually come view the home.  It’s also important to give some extra details and not just recite that the home has three bedrooms and a fabulous dining room.

If you are thinking about selling your home, I have the perfect strategy and tools to be successful in today’s market – professional staging, photography, and video are cornerstones of the way I do my HOMEwork. This year alone I have already completed over 25 Real Estate transactions, and I’m proud and humbled to say that D Magazine just voted me as a “Best Real Estate Agent and Top Producer in 2017” for Dallas!  Please visit all my social media sites to learn more about me…or give me a call today!

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