Staging Really Does Help Sell Homes

I know from my own experience in real estate that hiring a professional stager to stage the house is key to a successful (and less painful) home selling process.  In fact, it’s part of what I call my Show & Tell Strategy – the “Show” part being to set up a home to show well through professional staging, the “Tell” part being to tell the home’s story through professional photography.  So, I was excited to read this new article, Can Home Staging Really Win Over Buyers?, that

Every home, every room, the outside of the house, it all communicates a message - Barb Schwarz

Every home, every room, the outside of the house, it all communicates a message – Barb Schwarz

now provides legitimate research that supports my strong feelings that staged homes sell faster and at higher prices than their unstaged (and frankly, sad) competition!  One of the strongest statements in the article is that 81% of real estate agents who represent buyers say that their buyers can more easily visualize the home as their own…this is so important to getting a buyer to fall in love with a home.  And I don’t care how cute your home is – every home benefits from staging it to sell!  Why is that?  Because a house may be decorated beautifully, but staging is NOT decorating.  A decorated home in my opinion is very personalized – there are family photographs, unique treasures, big comfy beds, etc. A staged home is very de-personalized and items are placed in ways that allow a buyer to see the home in it’s best possible light…and to seem as large as possible, because size does matter to buyers!  My advice for home sellers everywhere – get a professional realtor who provides staging services to you. My advice for home sellers in DFW – contact me (Heather Kinder Sims) and let me show you how my Show & Tell Strategy can make you a believer in the home staging process too!

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